Society by So Fleur

Tasked with shaping Society by SoFleur, our role focused on refining and elevating key elements of the brand’s presence. Through design interventions on the plates, the new bar concept, and the selection of chairs, alongside the development of the Society logo, we ensured that the visual and physical touchpoints aligned with the brand’s vision. These contributions complemented the existing foundation, enhancing the café’s positioning as Riyadh’s elevated lifestyle destination—where artful plates, refined drinks, and curated social moments meet in an atmosphere of elegance and ease. Every updated detail was designed to strengthen the brand identity and guest experience, ensuring that Society by SoFleur continues to embody taste, style, and community.