NAMU by AKIRA BACK

Tasked with igniting NAMU in Riyadh, we shaped a brand that fuses the bold energy of Korean barbecue with the warmth of culinary craftsmanship. NAMU is where live grilling, sizzling flavors, and shared moments come together—offering an immersive dining theatre that honours tradition and modern taste. Every element—from the rich visual identity and ambient lighting to the interactive menu experiences and online presence—was designed to position NAMU as Riyadh’s go-to spot for those who crave authenticity, taste, and a touch of spectacle at every meal.