EL CAMINO

Tasked with bringing El Camino to life from the ground up, we meticulously crafted every aspect of its brand identity and digital presence, from selecting the name to curating the entire experience leading up to its grand opening in KAFD Riyadh. Inspired by the bold vibrancy of Latin American cuisine, we set out to create a brand that seamlessly blends authenticity with contemporary dining sophistication. Every detail—from the rich storytelling behind the name to the visual identity, spatial ambiance, and digital strategy—was designed to reflect El Camino’s commitment to high-quality ingredients and dynamic, fire-kissed flavors. The result is a culinary destination that offers an immersive journey through Latin America, positioned as a must-visit hotspot for food lovers in Riyadh’s thriving dining scene.