Parkaway

Tasked with shaping Parkaway’s identity and growth, we delivered a holistic approach that spanned branding, parking design, and digital marketing. From crafting a bold, functional brand identity and guiding the visual design of the parking experience itself, to building campaigns that translated the app’s value into everyday convenience, our work ensured consistency across every touchpoint. We positioned Parkaway not just as a parking app, but as Riyadh’s smart mobility companion—where intuitive design, seamless booking, and lifestyle convenience converge. Every detail—from the logo and parking layouts to social storytelling, performance campaigns, and user acquisition strategy—was designed to reinforce trust and adoption. Parkaway today stands as more than a utility; it embodies innovation, ease, and a modern way of moving through the city.