Tasked with elevating the hospitality and digital presence of Wafi Gourmet’s exclusive pop-up, we set out to create an immersive experience that embodies the rich flavors and traditions of Lebanese cuisine while embracing modern sophistication. Inspired by their commitment to authenticity and culinary excellence, we meticulously designed a seamless journey—from the ambiance that evokes the charm of Beirut’s vibrant dining culture to a digital strategy that amplifies engagement and reach. Every detail was thoughtfully curated to position Wafi Gourmet’s pop-up as a distinguished destination, where guests indulge in a refined yet soulful experience that brings Lebanese hospitality to life.