ALF

Tasked with bringing ALF to life from the ground up, we meticulously crafted every aspect of its brand identity and digital presence, from selecting the name to curating the full experience leading up to its grand opening in Saudi Arabia. Inspired by the artistry of coffee and the indulgence of desserts, we set out to create a brand that seamlessly blends sophistication with warmth. Every detail—from the meaning behind the name ALF, symbolizing hospitality and abundance, to the elegant visual identity, inviting ambiance, and strategic digital presence—was thoughtfully designed to reflect ALF’s commitment to quality, craftsmanship, and sensory indulgence. The result is a refined yet welcoming destination where coffee lovers and dessert enthusiasts can indulge in a thoughtfully curated experience, celebrating flavors, textures, and moments of pure delight.